Nearing the release of their highly anticipated sophomore album O’r Lludw (From Ashes), today North Wales duo Alffa share blistering single ‘Find Me’. On the song, the combination of guitarist and vocalist Dion Wyn Jones and drummer Sion Eifion Land is a blistering emotional display of defiance, and ultimate triumph.
The album, out late next month, explores overcoming adversity with ‘Find Me’ plunging listeners into the visceral experience of losing oneself and the desperate fight to reclaim authenticity. Acknowledging what’s been lost and battling to reconnect with their true selves.
Dion Wyn Jones‘ vocals have always been intense and bicep-strong, but on Find Me he’s found himself, if you’ll excuse the pun. Guttural screams and unfiltered vocals drive the narrative home without being macho, a passionate guide through the song journey. Musically, ‘Find Me’ is nothing short of a tsunami.
“The lyrics convey the disorientation and emptiness that come from feeling adrift and detached from who you once were.” says Alffa of the track. “Amidst this turmoil, the song radiates a powerful sense of urgency and determination to reclaim that lost identity.”
After igniting the flame and hitting the headlines five years ago with mind-blowing debut, Rhyddid o’r Cysgodion Gwenwynig / Freedom from the Poisonous Shadows , Alffa’s world was shaken by personal challenges and the pandemic. But the pair have emerged stronger, channelling their hardships into a raw and powerful new album. O’r Lludw / From Ashes is more than just an album title; it’s a battle cry, a testament to their rise from the embers of this turbulent time. The duo harnessed the energy of their struggles to create a masterpiece that transcends language and genre. Collaborating with producer Gethin Pearson, Alffa have amplified their signature sound, blending elements of Shame, Crows, SOFT PLAY, and Queens of the Stone Age into a potent cocktail of punk rock fury and hard rock grit.
And here at GIITTV we can confirm Alffa are bloody incredible live.
Hailing from the rural village of Llanrug in North Wales, Alffa’s breakout came in 2018 with the single ‘Gwenwyn’ becoming the first Welsh-language song to surpass a million streams on Spotify. This success fueled their debut album, Rhyddid o’r Cysgodion Gwenwynig’ (Freedom from the Poisonous Shadows), released in 2019. Their eyes are now firmly set on the global stage, aiming to break out of the Welsh language arena and into the international spotlight. This ambitious duo are poised to be the next big thing, proving that great music can come from anywhere – even a small village in North Wales.
‘Find Me’ is out today. O’r Lludw / From Ashes is set for release on 29 November via Recordiau Côsh Records.
