There’s chaos surrounding us, the pound is crashing, the cost of living is hitting hard, energy bills are spiralling, the economy hasn’t recovered from the twin shocks of COVID and the war in Ukraine, and younger generations feel lost. Cruush are an emerging four-piece from Manchester, their new single ‘False Start’ embodies these emotions with an awesome fuzz-laden noise pop soundtrack; a squall of weaving guitars hurtles through the atmosphere, underpinned by a propelling foundation that shifts into overdrive. Smouldering with the embers of the cavernous gaze-pop of early My Bloody Valentine and the noise-pop emotional intelligence of Sonic Youth and the percussive forward motion of Curve, but really it just endearingly sounds like Cruush.
Embodying the tumult of our times, but spat out into an infectious earworm, Amber Warren’s bittersweet vocal bristles with foreboding and a slight menace, that calls for compassion in a society where there is none: an indecipherable spoken word dialogue that attempts to process a doomed situation and a howl of frustration as everything falls apart in your hands and you have to persevere anyway.
Warren says “I guess you can say our music has the sweet elements of having a crush on someone but the screeching of an industrial car crusher”
Watch the video below, the static hewn visuals frame the sound vividly.
“Sonically the track reflects everything falling apart around you in a country where anxiety and disillusion are escalating, and there seems to be a complete lack of compassion and thought. That constant 5/4 guitar starting the track off and running in the background throughout as the rest of the song plays in 4/4 mirrors the sense of things not seeming right that you can’t shake out your head. This also lends the track its name ‘False Start’ as the drums don’t drop in where you’d expect.
“Lyrically the track discusses clinging onto something toxic and finding it hard to let go of the situation. The situation sometimes makes you question and dismiss your gut feeling. You know it’s not good, but continue with it.”
