There’s something special about seeing a fresh, new band come into their own. Over the past year, one of GIITTV’s tips for 2017, Single By Sunday have done exactly that. Their latest video – premiered at their recent Glasgow gig – ‘N e v e r e v e r e v e r’ shows them in a different light than previous videos, all while retaining that DIY quality their videos are known for; the video itself was filmed and edited by guitarist Jonny Eakins and his sister Nicole. And that’s part of Single By Sunday’s charm – they do things themselves and in their own way.
The video is fuzzy, intentionally shot and edited a little out of focus here and there; smoke machines and muted light obscuring things. It’s a mixture of visual storytelling – matching the narrative of the lyrics – and what looks (intentionally or otherwise) like a band rehearsal, albeit one drenched in smoke and neon lights in primary colours. Essentially, it’s a fun video for a fun track by an equally fun, energetic young band who quite obviously have that special ‘something’ and are destined for much greater things. Single By Sunday really are ones to be watching out for this year.
‘N e v e r e v e r e v e r’ is taken from their recent EP Watch Out World, available to buy now.
