London-based singer-songwriter Douglas Dare is set to release his brand new album Aforger on 14th October and has already shared two tracks, ‘Doublethink’ and ‘Oh Father.’ With less than two weeks before Aforger’s release, he’s unveiled the brand new video for latest single ‘New York.’ It has a distinctly dystopian feel and sees Dare inhabiting a grimy computer-generator world, embodying the concept of blurring the lines between reality and fiction that the record takes to its heart.
Director and animator Dan Jacobs said: “The idea of alternate/parallel realities is something I have always enjoyed exploring in my work, and there was a big cross over with the themes Douglas was exploring on his new record and particularly the track ‘New York.’ Working in 3D enabled us to stick very close to the original ideas behind the track – the idea of a fragmented/distorted or romanticised memory of a place, and being unable to distinguish between what was real and what is imaginary, or influenced by other imagery.”
He continued: “By 3D scanning Douglas we were able to directly insert him into the world we created, which opened up some really interesting ways of exploring his conflict with the environment. The song’s got a real moody/noir tone to it, with these great explosive moments which was a great dynamic to work with visually. I wanted to create something really atmospheric and surreal, whilst making sure it was hard hitting and felt human and real.” Watch below.
Photo credit: Özge Cöne
