‘Give It Your Worst’ is the new single from Manchester’s bright young things False Advertising. It’s taken from their recent EP Brainless which was a decisive step on from last year’s debut album. The band sound more confident, there’s a certain looseness and swagger that was missing at times from the album. The high points on the album were when their pair of vocalists Jen Hingley and Chris Warr’s vocals intertwined and ‘Give It Your Worst’ plays to this strength.
They’ve embraced the grunge revival tag they’ve been stuck with in the accompanying video as well, a slow motion strut around car parks and hotels in Manchester’s Northern Quarter with a fish-eye lens on a selfie stick, the perfect combination of 1990s and 2010s aesthetics. Cracking stuff.