Leading charity Attitude is Everything and the Association of Independent Festivals (AIF) have announced a new online campaign to benefit millions of deaf and disabled music fans.
Launched on 6th November at AIF’s Festival Congress in Cardiff, Access Starts Online aims to ensure that the UK’s music festivals are providing a designated and detailed access information pages on their websites.
Working with – in partnership with audiences, artists, and the music industry – Attitude is Everything has been active for over 15 years, developing and implementing a Charter of Best Practice that has been now been signed by more than 100 festivals and venues.
In May 2015, it was announced that Charter venues and festivals had seen a 70% year-on-year increase in disabled audiences at their events.
Paul Reed, General Manager of AIF commented on this important development,“Having worked closely with Attitude is Everything for some time, with various members on the Charter of Best Practice, AIF are very pleased to extend the partnership with Access Starts Online. With most of the UK’s festivals in attendance, the Festival Congress is a fantastic launch pad for this important campaign.”
AIF aim for their 50+ members to sign up within 12 months. The campaign to be rolled out to the wider live music industry by early 2016.
Click HERE for more information about Attitude is Everything.
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