The Who announce collaboration with Talenthouse to create a new music video for the classic Quadrophenia single ‘5:15’.

A unique opportunity to create a new video for a major act!

“FREE FRUSTRATION IN OUR MINDS AND OUR TOES”………and get your creative thinking caps on.

Recognized as one of the most acclaimed and iconic bands in the history of music, The Who are set to re-affirm their global legendary status with the imminent release of Quadrophenia: ‘The Director’s Cut’ boxset on November 14th through Universal Music Catalogue.

To commemorate the album’s release and pay homage to 1960s ‘Mod Culture’, The Who are inviting filmmakers and animators to submit a music video for the chance to have it produced as the official video for ‘5.15’. The video should reflect the early 1960’s ‘Mod Culture’ and show inspiration from the musical and visionary journey portrayed in that era.

‘Over the years we’ve enjoyed working with many great video production teams so we are very excited to see what the next generation of creative thinkers are capable of producing’. – Pete Townshend 2011.

The winner will receive $2000 and will work with Universal Music Group’s marketing team to finalize the video which will be featured and promoted on thewho.com and The Who’s socialmedia channels.

The winner will also receive:
– a signed Fender guitar by Pete Townshend
– Quadrophenia: ‘The Director’s Cut’ Boxset

One runner-up (as selected by Pete Townshend) will receive:
– Quadrophenia: ‘The Director’s Cut’ Boxset
– $250

People’s Choice. The three highest voted artists will each receive:
– Quadrophenia: ‘The Director’s Cut’ Boxset
– $250

Entry details can be found on The Who’s web site www.thewho.com

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.